Profit Seeker Plus (6 Weeks, Plus)
We do not think its wise or profitable to try to force people into the buyer market. Instead, Edifice identifies serious buyers only, and drives them to your showroom. Best of all, you pay only for each resulting sale. Its that simple.
Using cutting-edge analytics and sophisticated algorithms, Edifice works within your dealer database and geographic marketing area - and within our own comprehensive databases - to spot target prospects who have proven ready to buy.
Our strategic, multi-channel marketing resources have proven matchless in their ability to drive buyers to the showrooms of the finest automobile dealers in the nation. Both Profit Seeker PlusTM and Profit MakerTM drive serious buyers, not lookers, to your dealership using multiple media channels.
E-Mail
Our intelligent offers are broadcast seamlessly via email and linked to your dealer web site, driving serious auto buyers directly to your showroom.
Postal
Using digital variable text and image capabilities, every postal message is uniquely personalized to the specific potential buyer, and relevant in its image and offer. EmbeddedURLs enable the recipient to enter a personal code on a web page and gain immediate access to a web site populated with his personal information, and linked to your dealer web site.
Web
With car-buyer traffic making a major shift from the physical dealership to the virtual showroom, Edifice is at the forefront of web-based technology. Our in-market analytics and DNA-sophisticated algorithms analyze buying behavior and drive ready to buy consumers to your web site.
Search Engine Marketing / Search Engine Optimization
Our smart program increases and enhances your online presence and standing in the consumer search engine process by driving serious buyers to your virtual showroom. Using Profit Seeker PlusTM, approximately half of the buyers we send your way will be fresh business, having never purchased from your dealership in the past.